Yes! When dealing with the cross-cultural aspects of a transaction, it’s critical to take into consideration the different cultural dimensions.
Based on Geert Hofstede’s cultural dimensions research, each culture’s stakeholders will approach various concepts differently (e.g., power distance, collectivism, gender norms). Since these concepts can influence negotiations, it’s important to be mindful of the cultural differences/preferences upfront – and establish some ‘common ground’ before they begin conducting the transaction. Thanks for posting!