An example is of a deal I did 5 years ago when a company was acquired purely for its talent (people) and the capabilities that the people would bring to the acquirer, plus the complementary skillsets that would help clients. Culture is a critical success factor for the success of the merger. Without undertaking a deep dive into the cultures, identifying the gaps, orientation and synergies the deal would not have been a success. What was successful was identifying the key synergies and then highlighting them frequently when the two firms came together, through corporate communications, townhalls and leadership speeches. Co-creating the future through workshops and highlighting synergies there made the deal a success since the teams worked together.