It was interesting to learn how Cadbury ultimately ended up in a deal with Kraft that their shareholders wanted, even though it started out as a hostile situation which was personally and professionally upsetting to so many. Cadbury’s smart tactics turned a bad situation into something that was ultimately good for its shareholders, which is ultimately the people to whom they are accountable. However, the company and brand were sentimental and had deep roots in the national and local history. Does anyone think there’s a time when a company should continue to fight a takeover even if their shareholders become convinced the deal should go through?
Very much depends on the circumstances when deciding whether a company should continue to fight a takeover even if their shareholders become convinced that the deal should go though – if the deal is absolutely necessary to ensure the survival of the company moving forward, the company should perhaps not fight a takeover; however, on the other hand, if the company directors are convinced that it is indeed the best interests of the company’s stakeholders (including the shareholders), then efforts should be directed at ensuring that the shareholders are made aware of the advantages and disadvantages of such pursuits. After all, the best interests of the stakeholders – including the employees, shareholders and the company itself – are of paramount importance.