The key is to understand the value proposition of the target.
The next step is to map both the tangible and intangible assets that make that value proposition a reality.
This can be done via value maps and or interview of key stakeholders.
For valuation, best practices is to outsource it to a professional firm.
Below are some key intangible assets to consider during the due diligence process:
1. Intellectual Property (IP): Intellectual property includes patents, trademarks, copyrights, and trade secrets. Assess the target company’s IP portfolio to understand its strength, protection, and any potential infringement risks. Evaluate the status of registrations, licenses, ongoing litigation, and the enforceability of the IP rights.
2. Brand Equity: The brand equity of a company represents the value and recognition associated with its brand name, logo, and reputation. Evaluate the strength and perception of the target company’s brand in the market, its customer loyalty, and the potential for brand extension or expansion.
3. Customer Relationships
4. Contracts and Agreement
5. Technology and Innovation
6. Employee Talent and Expertise
7. Goodwill and Customer Data
8. Market Position and Competitive Advantage
Good comments. From my point of view I see the following strategies for identifying and valuing intangible assets:
1. Conduct comprehensive IP audits
2. Analyze customer relationships and contracts
3. Evaluate brand value and reputation
4. Assess technology and innovation capabilities
5. Consider contractual agreements and licenses
6. Seek external expertise
Traditionally, the 3 methods, or ways, of identifying and valuing intangible assets revolve around “cost, market and income”. I opine these could, even should, be expanded to include the consideration and measure of talent, expertise, experience, effort, time and resource required to obtain the same intangible assets or similar.