Unfortunately, we have not done any formal cultural planning, which has led to communication breakdowns and periods of ‘us versus them’. The upside is we have had informal cultural assessments, including pre-integration meetings of key stakeholders. Attending a week long professional conference together, attending one another’s presentations, having dinners and social time together and discussing company values and the excitement of our future growth together. While informal, it built a lot of trust and credibility, allowed us to see some of the cultural differences. The relationship we built in person has carried us through the bumpy times.