Having myself worked only on two M&A cases in my career that were mostly private, I struggled a bit to choose a case to analyze for Essentials of Mergers & Acquisitions (M&A), Section 4: The M&A Process timeline. I ended up reviewing the acquisition of Slack by Salesforce, as I found it more relevant and having more information publicly available. Also, it was more recent than the case studies and materials presented. What M&A did you choose and why? Why did you find it relevant? The objective of the question is to also research these cases and hopefully learn from my most probably more experienced colleagues.
The acquisition of WhatsApp by Facebook in 2014 is a good example of M&A because it offered strategic fit, synergies, expanded market reach, talent acquisition, and a competitive advantage to Facebook. It aligned with Facebook’s goals, brought a massive user base, enhanced messaging services, and solidified its position in the mobile messaging market.