Which one should be prioritised Revenue, Cost or Financial Synergy ?
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There is no fixed answer to this question. It all depends on the rationale or strategic intent of your acquisition. If you acquire your competitor with very strong overlap in product portfolio and customer portfolio, you probably go for cost synergies and market synergies (= increased negotiation power against suppliers and customers). If you acquire a company to extend your product portfolio, you will probably focus more on revenue synergies (e.g. cross-selling).
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