Six Firms Analyzed We will look at every aspect of finance through the eyes of six companies, sometimes to draw contrasts between the companies, but more often to show how much they share in common. The six companies are:

• 1. Disney: Disney is a publicly traded firm with wide holdings in entertainment and media.
• 2. Bookscape Books: This company is a privately owned independent bookstore in New York City.
• 3. Vale: Vale is a global metals and mining company that was founded and is still incorporated in Brazil.
• 4. Baidu: Baidu is a web services company built around a Chinese-language search engine.
• 5. Deutsche Bank: Deutsche Bank is the leading commercial bank in Germany.
• 6. Tata Motors: Tata Motors is an automobile company and is part of one of the largest Indian family group companies, the Tata Group.

Concept Questions introduced at the end of each chapter to emphasize active learning

Global Perspective is taken when discussing all featured companies, regardless of where they are incorporated and traded